Presentation for the conference: The Future of Cultural Work, organized by Open University (London) and CRESC, 7th june 2010
Shaping new cultural roles: Relationships Between Creators and Industry
As part of a broader context of changes in economy and in the art practices, the current need for growth turns to creativity as a means for innovation, sometimes looking for the artists to come into the industry scene. This is the case with the research we have carried out on some initiatives which aim to mediate between creators and industry. We have focussed on two study cases in the Spanish territory, ‘Disonancias’ and ‘Digitalent’, where we have examined both the conditions of such creative workers (how these collaborative relationships are established in terms of authoring, contracts and work situation) and the evolutions concerning the very concepts of creativity, artist or innovation which somewhat conform a certain role for the creative and cultural work. We will discuss how such role is equally shaped by old traditional concepts and by cultural policies or economic constraints alike.